The Ultimate Hunt for Googly Eye Sets

In partnership with Akron Children's Hospital and the Van Aken District, a series of innovative graphic solutions were developed to promote new location openings in the Cleveland area. These solutions were strategically designed to captivate the attention of both children and families, creating a welcoming and engaging environment.

What Graphic Solutions Were Implemented?

Various graphics, signs, and displays were utilized both indoors and outdoors to enhance the visibility of the hospital's new locations. One of the standout features was the installation of two massive 52" diameter googly eyes printed on BrickWrap material, prominently displayed on the main entrance wall. This eye-catching design immediately captures the interest of passersby and sets a playful tone for the shopping area.

How Were the Graphics Utilized Inside?

Inside the shopping area, the creative team produced and installed 40 sets of smaller googly eyes, creating a fun scavenger hunt for kids and families to enjoy. This interactive element not only entertains young visitors but also helps them feel more at ease in a potentially intimidating environment. Additionally, 3750 custom printed coffee cup sleeves were provided, allowing children to unleash their creativity by drawing on them.

Why Are These Graphic Solutions Effective?

By incorporating whimsical and interactive graphic elements, Akron Children's Hospital is able to create a welcoming and engaging atmosphere for kids and their families. These creative solutions not only serve a decorative purpose but also contribute to the overall positive experience of visitors. The use of playful graphics helps to alleviate stress and anxiety, making the hospital environment more inviting and comforting.

Overall, the collaboration between Akron Children's Hospital, the Van Aken District, and the graphic design team has resulted in a series of visually appealing and engaging solutions that effectively promote the hospital's new locations in the Cleveland area. Through the strategic use of graphics, signs, and displays, the hospital is able to connect with the community in a unique and memorable way.