Playful Hospital Signage Brings Joy to Families in Cleveland – DG Creativ’s Googly Eye Installations

DG Creativ recently partnered with Akron Children's Hospital and the Van Aken District to launch a bold, interactive signage campaign for the hospital’s newest Cleveland-area locations. With a mission to ease anxiety for young visitors, the team implemented a range of custom graphics and environmental signage designed to transform the space into something fun, welcoming, and highly visible to the community.

Whimsical Graphic Installations: A Closer Look

To make the hospital's new locations instantly recognizable and family-friendly, the design team executed a series of large-scale indoor and outdoor graphic solutions:

• Two massive 52-inch diameter “googly eyes”, printed on durable BrickWrap material, were installed prominently on the hospital’s entrance wall. These oversized graphics served as a playful focal point, attracting families and creating a lasting first impression.

• Indoors, 40 sets of smaller googly eyes were discreetly placed throughout the shopping area — forming a “scavenger hunt” experience that encouraged children to explore and engage with the space in a lighthearted way.

Engaging Touchpoints for Kids & Families

In addition to the visuals, DG Creativ supplied 3,750 custom-printed coffee cup sleeves, which doubled as creative canvases for kids to draw on. This touchpoint helped keep children occupied and added a hands-on element to the visit.

Together, these graphic elements turned a potentially stressful healthcare experience into a friendly, inviting one — creating positive brand association and deepening community connections.

Why This Approach Works

Healthcare environments can often feel intimidating, especially to children. By blending interactive, large-format signage with fun and approachable designs, DG Creativ helped Akron Children's Hospital:

• Boost visibility in a crowded urban area

• Create emotional comfort through kid-friendly design

• Promote the opening of new Cleveland-area locations in a memorable way

This is a great example of how custom signage and experiential branding can make a meaningful impact in healthcare settings.

Conclusion: Turning Graphics Into Community Connection

The collaboration between Akron Children’s Hospital, Van Aken District, and DG Creativ reflects the power of visual storytelling in physical spaces. Through custom signage, large-format graphics, and interactive installations, the project not only enhanced brand visibility but also brought smiles to children and families across Cleveland.

📞 Need engaging signage for your school, hospital, or public space?

Contact DG Creativ to turn your vision into a vibrant, community-focused design solution.