trade show displays

Why Choose Trade Show Displays?

Trade show season is here, and businesses are gearing up to showcase their products and services to a diverse, enthusiastic audience. In a competitive environment, it's crucial to make a statement that sets you apart from the crowd. That's where trade show displays come into play.

If you’ve attended a trade show, you know how important it is for exhibitors and vendors to capture the attention of their audience. Through effective storytelling and messaging, a trade show display can create a compelling brand presence that speaks directly to your audience.

Whether you're a seasoned exhibitor looking to take your trade show displays to the next level or a newbie venturing into the world of trade shows, this guide has you covered.

Shop 2.5 x 7.5 ft. Lumiere Light Wall® Backlit

1. Deliver a Higher Impact

Trade show displays have a higher impact compared to traditional banners and flags. This is because these displays are specifically designed to make your brand stand out.

Trade show booths are the showstoppers of your marketing strategy. They’re custom-designed to reflect your brand's identity, message, and style. With the right combination of visuals, messaging, and interactive elements, your booth can become an immersive experience that captivates your target audience.

2. Illuminate Your Signage with LED Lighting

One of the key factors that give trade show displays a higher impact is the use of backlit backdrops with LED lighting. The secret lies in the lighting source behind your prints, much like how movie theaters illuminate the screen from the back.

This illumination not only makes your trade show display stand out but also creates a lasting impression. The use of backlighting enhances the visibility and clarity of your graphics, making your message resonate with your audience even in a crowded or dimly lit trade show hall.

A trade show display of a man in the mountains next to a red tent.

Shop 10' x 7.4' SEGO Modular Lightbox Displays (Configuration D Double-Sided).

3. Tell Your Brand’s Story Through Visuals

Trade show displays are all about visuals that communicate your brand's story effectively. Whether you're showcasing your latest products, sharing your company's history, or highlighting your unique selling points, custom displays provide a canvas for your brand narrative.

The ability to showcase your visuals with striking clarity and illumination gives you a competitive advantage. Your brand's story can be told with impactful graphics, which is an excellent way to grab the attention of your audience and leave a lasting impression.

4. A Small Expense for Big Returns

You might be thinking that achieving such a remarkable effect requires a significant investment. However, trade show displays, especially backlit backdrops with LED lighting, are surprisingly affordable.

For a display size of 7x10 feet, you can expect to invest between $1,000 to $2,000. This is a modest expense considering the significant impact it can have on your brand's visibility and audience engagement.

It's also important to view this investment as an opportunity rather than an expense. The returns you can generate from a well-executed trade show display far outweigh the initial cost.

5. Measure Trade Show Success

Trade shows are all about results, and trade show displays play a crucial role in achieving your goals.

  • The first indicator of success is the engagement and interest your booth generates. Are people stopping by, showing interest in your products, or participating in your activities? A well-designed trade show display is a magnet for attendees and can significantly increase foot traffic to your booth.
  • You can track the number of leads generated during the event. Are you collecting contact information and potential business opportunities? Trade show displays with interactive elements and clear calls to action can help you gather valuable leads for post-event follow-ups.
  • The overall impression your booth leaves on attendees is key. Did your display capture the essence of your brand? Did it convey your message effectively? Did it stand out among the sea of other exhibitors?

    These are all vital questions that can help gauge your trade show success.

    A red falcon flag that reads "Coca Cola Vanilla."

    Shop 8.25 ft. Small Falcon® Flags

    6. Works Alongside Other Signage

    Trade show displays work seamlessly with other signage elements. After the backdrops and trade show season, you can continue to benefit from a variety of display options:

    • Custom Retractable Banners: These portable banners are versatile for various events.
    • Custom Tent Canopies: Great for outdoor events or trade shows to protect your display from the elements and create a branded space.
    • Custom Promo Flags: Custom promo flags with your logo and messaging can attract attention from a distance, drawing visitors to your booth.
    • Custom Brand Tablecloths: Branded tablecloths provide a professional and cohesive look to your booth, enhancing your brand's overall presence.

      All of these options for additional signage enhances your trade show displays and ensures a consistent brand image across various marketing events.

      Invest in Trade Show Displays Today at DG Creativ

      When it comes to trade show season, choosing trade show displays is a strategic move that can elevate your brand's impact, visibility, and engagement.

      Are you ready to make a memorable impact at your next trade show? Contact DG Creativ today, and let us help you create trade show displays that will leave a lasting impression on your audience. It's time to stand out and shine at your next trade show!

      Reading next

      Leave a comment

      This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.